I dont know that this is true in the modern era. We are fully funding the $20M rev share package, as are these schools. Beyond that, more money from the school doesn't really help. Then it comes down to how much NIL you can generate on top. In a major city, with a rich alumni base, you can get a lot further with a handful of great connections than you could a few years ago (see Texas Tech). Gone are the days where you need an alumni base of 1000 used car salesmen willing to give 5*s a McDonalds bag with $1000 in it.