Commercialization of College Sports - Jersey Patches

[LT 1967]

First Major University to display sponsorship patches. See X post and article below with excerpts.

LSU officially announced a sponsorship partnership with Woodside Energy on Monday. The Tigers will wear the global energy company's logo on all 21 of its teams' competition apparel, while the deal also includes prominent signage at all athletic venues and other marketing opportunities.

Per The Daily Advertiser, LSU already wore Woodside Energy patches on its football practice jerseys last season. The NCAA passed the approval for in-season sponsorship patches last month.

"LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with Woodside Energy, marking a significant milestone in the new collegiate model," the school's official news release said.

MSN

 

[GT1990CHAMPS]

This should be interesting, it will definitely give us a compass as to which businesses we want to support and which ones we do not. I am fearful that I may have to begin flying Southwest and drink Pepsi

 

[Root4GT]

Pointing out how Bud Lite blew their branding with a marketing mistake.

True but they have returned to the top selling Beer in the US. Not many products can recover as they have.

 

[jgtengineer]

This should be interesting, it will definitely give us a compass as to which businesses we want to support and which ones we do not. I am fearful that I may have to begin flying Southwest and drink Pepsi

Coke will likely not sponser any team directly. For precisiely that reason.

 

[Northeast Stinger]

100% agree. I avoid socal media (although I am unsure if this site qualifies or not. As someone said the other day here, the fact that it is commercial and ad free is one of its many drawing cards). Back when I was teaching HS, I mentioned this in a class I was teaching (10 students, all seniors, AP Econ) and asked them what their thoughts were. I was expecting to hear terms like "archaic, dinosaur, etc.". Instead, one girl who is now graduated from a prestigious medical school, raised her hand and said "I wish I were able to do that" as if it were an act of courage or denial or bravery or something. The others voluntereed pretty much the same answer. I was amazed. It's seems similar to any addiction in that they understand it is probably not healthy but they don't know how to walk away from it.

Of course, I must acknowledge that if I were a student in that same class rather than the teacher, my response would have been the same as theirs most likely. We are products of our environment to a large degree.

They say the first planned electronic addiction was the cell phone. It was specifically designed to use behavior modification, using sounds, alerts, visuals that reinforce holding the phone or checking it regularly. The strange thing about these reinforcers is that they feed two “pleasure centers” in the brain, one that makes us feel special or important, and the other that makes us feel in control.

Furthermore, I can attest that I’ve been conditioned to believe I am in danger if I leave the house without my phone, even though I spent most of my life driving thousands of miles without a phone on me. When I get my weekly report of how many hours a day I average on the phone I am embarrassed. But, scarier, is that the average teenager spends twice as many hours as I spend.

About six years ago I got off of instagram and facebook. Three years ago I got off of X (Twitter). This helps a lot but the phone addiction continues. I’m reminded that toward the end of his coaching career CPJ had “summer camp” for players that involved them giving up their phones for a week so that they could actually form personal relationships with each other. He was prescient in understanding the problem. Ironically he was followed by a coach who encouraged players to use cell phones and social media extensively during the season. All of this as social science warns us that society breaks down when face to face human interaction is replaced with artificial stimulation.

 

[GT#1]

Coke will likely not sponser any team directly. For precisiely that reason.

Yes, for companies like Coke, which are more focused on the entire country instead of a region or certain spot in the country, it is probably not the best move. I expect that if they do anything, they might sponsor a conference. The Jersey Patches will probably be for countries in a more localized area. For example, while Woodside Energy is an Australian Company their main base in the U.S is, you guessed it, Louisiana.

 

[4shotB]

About six years ago I got off of instagram and facebook. Three years ago I got off of X (Twitter). This helps a lot but the phone addiction continues. I’m reminded that toward the end of his coaching career CPJ had “summer camp” for players that involved them giving up their phones for a week so that they could actually form personal relationships with each other. He was prescient in understanding the problem. Ironically he was followed by a coach who encouraged players to use cell phones and social media extensively during the season. All of this as social science warns us that society breaks down when face to face human interaction is replaced with artificial stimulation.

I am "fortunate" to be a bit scatter brained or absent minded. I have trained myself to put my wallet, keys and phone in exactly the same spot and leave them there. My phone stays in one spot and I just check it at my leisure. It functions almost like the old wall mounted phone in this regard. 90% of the time when I leave the house my phone is at home in that spot. Utilizing this sytem, I have (to date) never lost a cell phone. Knock on wood. My wife and kids have gotten used it. Others seem annoyed that is often 2,4 or even 6 hours later when I return a text or call.Like I am rude or something.

 

[Northeast Stinger]

I am "fortunate" to be a bit scatter brained or absent minded. I have trained myself to put my wallet, keys and phone in exactly the same spot and leave them there. My phone stays in one spot and I just check it at my leisure. It functions almost like the old wall mounted phone in this regard. 90% of the time when I leave the house my phone is at home in that spot. Utilizing this sytem, I have (to date) never lost a cell phone. Knock on wood. My wife and kids have gotten used it. Others seem annoyed that is often 2,4 or even 6 hours later when I return a text or call.Like I am rude or something.

You are incredibly healthy.

 

[4shotB]

You are incredibly healthy.

Not really healthy. Absent minded.And frugal. It’s a survival tool to operate like this. I don’t have to replace a phone if it’s never lost. I appreciate the thought however!

 

[Northeast Stinger]

Not really healthy. Absent minded.And frugal. It’s a survival tool to operate like this. I don’t have to replace a phone if it’s never lost. I appreciate the thought however!

Absent minded or not, you are better off.

 

[TampaBuzz]

True but they have returned to the top selling Beer in the US. Not many products can recover as they have.

Is that true? Last I read a few months ago, Mich Ultra was #1 by volume, and Modelo #1 by dollars.

 

[Northeast Stinger]

Is that true? Last I read a few months ago, Mich Ultra was #1 by volume, and Modelo #1 by dollars.

I saw that Bud Light was number one, and Guiness (of all things) was number two. Then, after I was challenged, I googled it and found that I got different answers depending on the source and methodology. If I recall correctly, Bud was number one if you went by sales in bars and restaurants while removing local favorites. So, for instance, a Boston bar might have Samuel Adams as the favorite, and a New Orleans bar might have Red Stripe, but Bud Light would be the second most popular. And, across the country, overall, Bud Light was the most popular bar beer. Next I want to look up PBR, because I always thought that was the most popular bar beer.

But I’m craft beer or foreign beer kind of guy. I like lots of flavor.

 

[bobongo]

I’m craft beer or foreign beer kind of guy. I like lots of flavor.

When I was stationed in Berlin 40+ years ago, we threw a little party for Army personnel and some of the locals, including beers from both countries. The Germans were curious to try the offered American beers (name brands, like Budweiser) since they weren't sold there. I would move closer to the Germans to hear their honest reactions uttered amongst themselves and noted such sotto voce uttered phrases as, "tastes like water" or something similar in description. Some locals were painting our barracks up on scaffolds, and we left both American and German beer for them on the windowsill. When we came back at the end of the day, the German beer was gone and the American beer remained. Since those days, many more U.S. craft beer startups have been launched, and a great variety of more robust beers are now brewed here.

 

[Root4GT]

I saw that Bud Light was number one, and Guiness (of all things) was number two. Then, after I was challenged, I googled it and found that I got different answers depending on the source and methodology. If I recall correctly, Bud was number one if you went by sales in bars and restaurants while removing local favorites. So, for instance, a Boston bar might have Samuel Adams as the favorite, and a New Orleans bar might have Red Stripe, but Bud Light would be the second most popular. And, across the country, overall, Bud Light was the most popular bar beer. Next I want to look up PBR, because I always thought that was the most popular bar beer.

But I’m craft beer or foreign beer kind of guy. I like lots of flavor.

When I was stationed in Berlin 40+ years ago, we threw a little party for Army personnel and some of the locals, including beers from both countries. The Germans were curious to try the offered American beers (name brands, like Budweiser) since they weren't sold there. I would move closer to the Germans to hear their honest reactions uttered amongst themselves and noted such sotto voce uttered phrases as, "tastes like water" or something similar in description. Some locals were painting our barracks up on scaffolds, and we left both American and German beer for them on the windowsill. When we came back at the end of the day, the German beer was gone and the American beer remained. Since those days, many more U.S. craft beer startups have been launched, and a great variety of more robust beers are now brewed here.

My three years in Bavaria with the Army (1976-1979), Hoenfels, Ansbach and Amberg showed me that almost all the towns in Bavaria had a good local brewery(s). The local brew was the way to go! Hoenfels was a tiny town with a large US Army training area. Had a great German Gasthaus in post, Herb's. Ansbach and Amberg were bigger Towns with a couple of local breweries and several great Gasthauses. Good times long ago with many great mamories!

 

[bobongo]

My three years in Bavaria with the Army (1976-1979), Hoenfels, Ansbach and Amberg showed me that almost all the towns in Bavaria had a good local brewery(s). The local brew was the way to go! Hoenfels was a tiny town with a large US Army training area. Had a great German Gasthaus in post, Herb's. Ansbach and Amberg were bigger Towns with a couple of local breweries and several great Gasthauses. Good times long ago with many great mamories!

Went down to Hohenfels a couple of times for training. Enjoyed the Tucher lager down there. You can get it here, but somehow it just doesn't seem quite the same now. Funny how I spent most of my time in the Army wishing I'd never joined, but now all I have left are fond memories. Wish I could get in a time machine and go back...for a while, anyway. You know, I remember going to a gasthaus kind of thing on the post in Hohenfels once. Had big, long tables as I recall. Maybe it's the one you mentioned. It was a long, long time ago...

 

[calvin forever]

Went down to Hohenfels a couple of times for training. Enjoyed the Tucher lager down there. You can get it here, but somehow it just doesn't seem quite the same now. Funny how I spent most of my time in the Army wishing I'd never joined, but now all I have left are fond memories. Wish I could get in a time machine and go back...for a while, anyway. You know, I remember going to a gasthaus kind of thing on the post in Hohenfels once. Had big, long tables as I recall. Maybe it's the one you mentioned. It was a long, long time ago...

I arrived to Wurzburg in late summer of 2000. I can still remember the first Hefe I enjoyed on that perfect day in that beautiful city with those incredible fraulein

 

[Northeast Stinger]

Let’s hear a good word for Dudeldorf.

 

[tmhunter52]

So, if the Big Ten bought the logo patch rights for GT, would that be a good thing?

 

[jgtengineer]

So, if the Big Ten bought the logo patch rights for GT, would that be a good thing?

That would be hilarious